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Advertising Opportunity for Location-Based Services and Mobile Advertising |
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Mobile ad network Quattro Wireless and uLocate Communications, the leading publisher of mobile location-based services, today announced a partnership that will present brands with unprecedented advertising opportunities to target and serve iPhone owners through an industry-first location-based advertising service. The deal extends Quattro In-App Network by leveraging uLocate application - WHERE(TM), to deliver location-based overlays iPhone ad units. In addition, Quattro and uLocate will develop new ad-sponsorships for location-based keyword search, Widgets and Map options within WHERE.
WHERE, one of the most popular location-based applications in Apple iPhone App Store, will utilize dynamic ad serving platform to enable highly targeted in-application ads to be served to iPhone users based on contextual, demographic, behavioral and location information. WHERE location-based service will be added to Quattro Video, Call, In-Application, iTunes and Popover iPhone advertising units. Under the deal, ad inventory for the WHERE application on the iPhone is available exclusively through the Quattro In-App Network and for Quattro flagship advertisers such as Toyota, Herbal Essences, Sony, Comcast and LionsGate.
About Quattro Wireless
Quattro Wireless, mobile advertising network, specializes in taking wired assets to the wireless world. Industry only pre- and post-click technology platform, Quattro provides category leading Publishers and Premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web.
For more information, please visit www.quattrowireless.com.
About WHERETM
Available on most major carriers including Alltel, AT&T, Boost, Helio, metroPCS and Sprint, the WHERE platform channels the power of location to the latest mobile devices including Nokia, BlackBerry and the iPhone. For more information, please visit www.where.com.
By SOURCE: Quattro Wireless (Source: www.quattrowireless.com.)
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| 09/09/2008 |
3g UMTS Broadband Mobile Wireless Networks News |
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Wireless social networking integrated on mobile phones
With social media now one of the big mobile drivers, Hutchison has set out to attract mobile socialites by integrating social media features right into the wireless handset. The handset, which is available exclusively in the UK from mobile operator 3, integrates Facebook, Skype, Windows Live Messenger and Last.fm.
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Canadian media company Quebecor to spend $1 billion on HSDPA wireless networks
Quebecor Inc. says its Quebec-wide cellular service will be ready in 12 to 18 months, and will offer "the best service at the best price" to customers. The company, which owns cable provider Videotron, said it will spend up to $1 billion over four years to build the wireless network.
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Free Wireless Broadband Services in US, will other countries follow?
Test results released by the Federal Communications Commission suggest the proposed free wireless broadband in the 2155 to 2175MHz band would not interfere with T-Mobile's adjacent 3G WCDMA mobile networks. The study clears the way for the FCC to set rules for a spectrum auction requiring the winning bidder to provide a free wireless broadband services to 50 percent of the United States in four years and 95 percent of the country within 10 years.
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HSDPA Network roll out in Canada by two CDMA operators using NSN equipment
Bell Canada and Telus Corporation upgrading to a next-generation wireless HSDPA network. Telco companies will compete with broadband wireless internet services offered by Rogers Communications. Nokia Siemens Networks, one of the largest telecommunication-equipment makers in the world, is said to be the vendor that will provide Bell and Telus with the HSPA network upgrade.
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Google Introduces an iPhone Rival on the T-Mobile wireless network
Google and T-Mobile unveiled their answer to the iPhone on Tuesday, pulling the wraps off a slick mobile device that combines a touch screen and a keyboard and is aimed at putting the Internet in the pockets of millions of cell phone users.
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