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| Marketing Manager/Director |
| Posted - 29/11/2007 |
| Company |
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| Job Type |
Any |
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| Salary |
N/A |
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| Location |
Fort Lee, USA |
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| Requirements |
| Education |
Master's Degree |
| Work Experience |
5-10 years |
| Job Reference |
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| Details |
LOCATION: NEW JERSEY
STATUS: FULL-TIME
JOB DESCRIPTION:
• Oversees the planning, development, and execution of and the organization’s marketing and advertising activities.
• Responsibilities include market research; pricing; product marketing; new business development; marketing communications; advertising; and public relations.
• Oversees the development and implementation of direct marketing programs to raise the levels of customer acquisition, retention, and cross/up-selling.
• Designs campaigns using direct mail, email, websites, telemarketing, catalogs, and marketing collateral.
• Develops return-on-investment goals, testing plans, and segmentation strategies, investment goals, testing plans, and segmentation strategies.
• Plans, directs, and implements an organization’s marketing communications activities.
• Responsible for communicating consistent messages across print and electronic media.
• Ensures that key, strategic messages are communicated effectively to target audiences.
• Produces, or acts as liaison with firms that produce, public relations materials, advertising, and marketing collateral.
• Plans, schedules, and coordinates events including conventions, trade shows, conferences, seminars, sales meetings, and other events.
• Oversees event budgets, timelines, ordering, and logistics.
• Researches and selects venues, vendors, and other resources.
• Also can be responsible for creating event marketing plans.
• Develops concepts and ideas for advertising and marketing materials and campaigns.
• Writes a wide variety of communications for print, TV, radio, and the Internet.
• Generates ideas with other members of the creative team.
• Responsible for the creative strategies and direction of advertising and marketing materials and campaigns.
• Evaluates and ensures the quality of creative content for new-business and client pitches.
• Can have a copywriting or art-direction background.
• Some travel overseas may be required
REQUIREMENTS:
• Bachelor\'s degree in Marketing, Business, or a related field of study with a minimum of 5 years related experience or equivalent. Master\'s degree is preferred.
• International Media/Television experience needed
• Experience at defining product vision from scratch, either at a startup or as part of a new division
• Ability to work with in a cross functional environment
SKILLS/CHARACTERISTICS:
* Self starter who can quickly contribute with little or no direction; accustomed to working in a startup environment
* Strong analytical and strategic thinking skills for identifying market opportunities
* Out of the box thinker
* Aggressive, results-driven orientation
* Strong communicator - both verbal and written
* Strong organizational skills
* Extremely detail oriented
* Team player who does whatever it takes to succeed and works well with other areas of the company
* Passionate, energetic and persuasive enough to lead through the resistance he/she will encounter along the way
* A strong leader capable of getting things done within the managed home group and the subsidiary group overseas
* Achieves results via a balance of drive and collaboration |
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