Telecom Product Marketing Manager with over 5 years of Experience
Resume Keywords:
Product Marketing, Product Management, Project Management, Usage & Retention, International Roaming Manager, Carrier Business for ILD and NLD products
Contact Information
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RADHESHYAM CHOUDHARY
________________________________________Mobile +91 98709 98595, Email radheshyam.choudhary84@gmail.com________________________________________
In quest of a challenging assignment, highly self-driven professional with experience in marketing and product management with an organization focussed at high & profitable growth.
SNAPSHOT
Astute & result-oriented professional with over 41/2 yrs, of rich experience in Product Marketing/Management, Service Innovation, Strategy Planning, Market Research, Business Development & People Management with leading telecom operators in India.
Significant experience in executing jobs pertaining to marketing of telecom products & services in both international and domestic market.
Demonstrated abilities in implementing strategies for augmenting existing business, identifying and penetrating into new market segments, promoting organisation brand for business excellence.
Proficient in cementing healthy relationship with roaming partners, clients, vendors & alliance partners for generating business consistently focussed towards increasing revenues, market share, & favourably impacting profitability towards accomplishing business and organizations goals.
Established track record of an effective communicator with good relationship management skills and the ability to relate to people at any level of business and management.
AREAS OF EXPERTISE
Product Management & Marketing
Developing strategies into new market/products segments to enhance revenues in both Retail and Enterprise segment.
Proficient in introducing new promos/offers for continual Customer Engagement towards enhancing revenue & usage on Voice, Data & VAS segment for existing retail subscribers & new acquisitions.
Instrumental in devising the pricing strategy for the ILD & Roaming product.
Exposure of International Marketing by managing service portfolio of International Long Distance products & conventional/traditional International Roaming products.
Proficient in bringing International Roaming/SMS traffic & International Long Distance (Wholesale Inbound + Retail + Hubbing/Transit) to India & other markets.
Relationship Management
Interfaced with Content Vendors, Distributors & Affiliates for new service flavours which helps drive revenues.
Built, strengthened and maintained healthy business relations with International Carriers, Operators, Alliance Partners, Aggregators & other Telecom vendors ensuring high-level of satisfaction.
Executed customer centric processes & ensures customer satisfaction by achieving delivery & service quality in-line with pre-defined agreements.
Research/Competitive Benchmarking/Business Development
Carrying-out competitor analysis, keeping abreast with market trends and competitor moves to achieve market share metrics.
Meticulously conducting researches based on competitor data and developing strategic marketing analysis to determine demand, price and promotions to accelerate growth.
Identifying new features, services, partners and products for business development.
Team Management
Known for strong leadership, motivational skills and a team player that consistently produces positive results.
CAREER HIGHLIGHTS
Since Jan10 to till date
Loop Mobile (India) Limited, Mumbai, India
Product Marketing, Roaming & SMS Hubbing
Responsibilities
Product Management
Manage & drive Voice & Data Roaming (International & National), Intra Circle Roaming on 2G & 3G platforms, International SMS Hubbing, & other enterprise products to ensure the revenues are met as per AOP.
Building product & market strategies to enhance revenue & entice users to increase usage for both Domestic & Overseas Travellers into voice & data services.
Develop U&R strategy on an ongoing basis to enhance Usage.
Develop and ensure new product/price/packs readiness from conceptualisation, planning, design, rollout, and testing (UAT, Pre-Preproduction).
Identifying new products & services for revenue enhancement.
Initiate promotional and branding initiatives in the circle to promote products.
Scanning/tracking the market/competition for New Features, products, promotions and price revisions.
Product Forecast, trend analysis & continually reviewing product performance.
Business Development
Develop new partnerships/negotiations on Inter Operator Tariff (IOT) with both National & International Operators and ILD Carriers
To discuss and propose commercial deals with roaming partners/operators/ILDOs/clients/vendors.
Bilateral Network Tie-Ups for Post Paid and Prepaid Networks (National and International)
o Identifying new operators for tie-ups for incremental revenue.
o Coordination for Network Tie-ups (GSM, CAMEL, Prepaid GPRS & Post-paid GPRS)
Negotiate business deals with Intl Wholesale SMS Aggregators for carrying A2P/P2P SMS to over 400 N/Ws worldwide.
Business analysis
Design & Analyse Key Performance Indicators - Traffic, Revenue, ARPU, Churn, EBITDA, REC/Non-REC base.
Continually review pricing through scientific framework matrix.
Pricing strategy for both National & International roaming based on the market dynamics/competition.
Reviewing costs pertaining to operator/vendor payouts and take proactive measures to contain take proactive initiative to reduce/contain cost, fraud and revenue leakage on regular basis.
Designing counter strategies and rationalizing the product portfolio to ensure alignment of product plans to meet financial targets and future business needs.
Operations
Handle issues on Quality, fraud prevention, Process or Service management with respect to any new Launch / Promotion / Feature related to the product portfolio.
Operational testing with the partner operators to ensure smooth roaming relations with Operator/Carriers and efficient running of the International/National Roaming Services.
Performing Agreement Management, SIM card Management, IREG and TADIG testing coordination, all kinds of pre and post launch support of the Roaming destinations.
Monitoring the top network cell sites on their performance and outage for Inroaming subs. (Intr & Nat)
Organizing, technical and data mining work to provide efficient running of roaming services, perform the control of quality of services to enhance the roaming revenues.
Since Apr07 till Jan10
Reliance Communications Ltd, Navi Mumbai, India
Dy. Manager, Product Marketing/Management (Business Strategy & service Innovation)
Responsibilities
Strategic Planning/Business development
Demonstrated Skills in Short term & Long term Business Planning.
Developed new markets in Europe/SEA & managed existing International wholesale/retail voice business in USA/Canada/UK/NZ/Australia/SE Asian markets.
Develop product roadmap, directing innovation across product line, design pricing framework, promotion and release in-line with market information & corporate market strategy, working closely with B&C Team to deliver the product message to multiple audiences.
Responsible for handling India inbound traffic (voice) & revenue from Global Retail Products.
Product Management
Planning, designing and executing new products, offers & services for Domestic and International Prepaid/Post-paid customer segment with an objective to maximise and exploit business opportunities.
Ensure product readiness from conceptualisation, planning, design, rollout, developing, and testing (UAT, Pre-Production).
Interact with customer facing units viz. CC, different cross-functional teams (Internal & external) to introduce new products and design capabilities, enhance / modify the existing product, offers and services.
Achieve Revenue Targets as per the AOP.
Develop communication platforms - online (SEM, SEO), ATL and BTL activities using various media channels to strengthen the brand/product.
Successfully Executed Customer loyalty, Customer Retention and Customer Excellence program to negate churn/dormancy.
Business Analysis
Daily Analyse - Traffic, Revenue, ARPU, Churn, MOU, EBITDA, REC/Non REC base
Develop U&R strategy for continual customer engagement, negate churn, and enhance usage.
Devise & implement Pricing Strategy, Tariff Plans, LCR, Cost Optimisation strategies.
Issuing Routing orders for retail ILD voice traffic based on LCBQR to optimise costs.
Pre & Post launch Profitability analysis of New Offers & Tariff Plans.
Prepare product Forecast and devise breakeven point & ROI for NPD.
Reviewing of all the cost components including Termination Cost/Access Numbers/PG/CC cost/Marcom/advt. cost etc.) associated with each market and take proactive initiative to reduce/contain cost.
Project Description Saffola Cholesterol Mgmt Atta Mix a newly developed product from the R&D center of Marico Industries Ltd, Rangsarda, Bandra (W), Mumbai. Before moving for the commercial launch all across India, Marico wanted to test this product in a carefully chosen sample of population (Mumbai region), to decide on its full-scale commercial launch.
Responsibilities
To find out the market potential of the newly launched test marketed product Saffola Cholesterol Mgmt Atta Mix in Mumbai region.
Conducted a questionnaire survey to analyze, if the prospect would buy the product of such category and what they would be willing to pay for it.
Devise & implement Product pricing, introduce SKUs of product.
Data Collection, Deciding the Marketing and advertising tool for the marketed product.
Looked after the Marketing & Sales in Western Suburbs (Mumbai).
To design the distribution network and finding the new destination for selling of the product.
To make the doctors/consultant/retailers aware about the product.
ACADEMIC CREDENTIALS
Post Graduate Diploma in Business Management (Marketing) from Chetanas Institute of Management and Research, Mumbai in (2005-2007)
Bachelor of Science from Nagpur University, Maharastra in 2002-2005.
COMPUTER FORTE
Comprehensive exposure to MS Office, MS Windows, Operating Systems and Internet Applications.
Extra Curricular Activities
Holding a NCC C certificate naval unit
Participated in various educational, social camps & seminars
Was a member of National Service Scheme for 3 years with involvement in youth affairs, social & rural uplift.
Organized a blood donation camp
Was active member of India Peace Center an Nagpur based NGO
PERSONAL DOSSIER
Date of Birth 29th May, 1984
Address 201, Ramadarshan,
Yeshwant Nagar, Near Grand Hyatt,
Vakola Pipeline, Santa Cruz (East),
Mumbai, India 400 055.
Marital Status Single
Employer:
Loop Mobile India Limited
Job Title:
Product Manager (Roaming & Hubbing)
Start Month/Year:
01/2010
End Month/Year:
Current
City:
Mumbai
Country:
India
Description:
Product Management:
Manage & drive Voice & Data Roaming (International & National), Intra Circle Roaming on 2G & 3G platforms, International SMS Hubbing, & other enterprise products to ensure the revenues are met as per AOP.
Building product & market strategies to enhance revenue & entice users to increase usage for both Domestic & Overseas Travellers into voice & data services.
Develop U&R strategy on an ongoing basis to enhance Usage.
Develop and ensure new product/price/packs readiness from conceptualisation, planning, design, rollout, and testing (UAT, Pre-Preproduction).
Identifying new products & services for revenue enhancement.
Initiate promotional and branding initiatives in the circle to promote products.
Scanning/tracking the market/competition for New Features, products, promotions and price revisions.
Product Forecast, trend analysis & continually reviewing product performance.
Business Development:
Develop new partnerships/negotiations on Inter Operator Tariff (IOT) with both National & International Operators and ILD Carriers
To discuss and propose commercial deals with roaming partners/operators/ILDOs/clients/vendors.
Bilateral Network Tie-Ups for Post Paid and Prepaid Networks (National and International)
o Identifying new operators for tie-ups for incremental revenue.
o Coordination for Network Tie-ups (GSM, CAMEL, Prepaid GPRS & Post-paid GPRS)
Negotiate business deals with Intl Wholesale SMS Aggregators for carrying A2P/P2P SMS to over 400 N/Ws worldwide.
Business analysis:
Design & Analyse Key Performance Indicators - Traffic, Revenue, ARPU, Churn, EBITDA, REC/Non-REC base.
Continually review pricing through scientific framework matrix.
Pricing strategy for both National & International roaming based on the market dynamics/competition.
Reviewing costs pertaining to operator/vendor payouts and take proactive measures to contain take proactive initiative to reduce/contain cost, fraud and revenue leakage on regular basis.
Designing counter strategies and rationalizing the product portfolio to ensure alignment of product plans to meet financial targets and future business needs.
Operations:
Handle issues on Quality, fraud prevention, Process or Service management with respect to any new Launch / Promotion / Feature related to the product portfolio.
Operational testing with the partner operators to ensure smooth roaming relations with Operator/Carriers and efficient running of the International/National Roaming Services.
Performing Agreement Management, SIM card Management, IREG and TADIG testing coordination, all kinds of pre and post launch support of the Roaming destinations.
Monitoring the top network cell sites on their performance and outage for Inroaming subs. (Intr & Nat)
Organizing, technical and data mining work to provide efficient running of roaming services, perform the control of quality of services to enhance the roaming revenues.
Employer:
Reliance Communications Limited
Job Title:
Product Marketing Manager (International Long Distance & New Services)
Start Month/Year:
04/2007
End Month/Year:
01/2010
City:
Mumbai
Country:
India
Description:
Strategic Planning/Business development:
Demonstrated Skills in Short term & Long term Business Planning.
Developed new markets in Europe/SEA & managed existing International wholesale/retail voice business in USA/Canada/UK/NZ/Australia/SE Asian markets.
Develop product roadmap, directing innovation across product line, design pricing framework, promotion and release in-line with market information & corporate market strategy, working closely with B&C Team to deliver the product message to multiple audiences.
Responsible for handling India inbound traffic (voice) & revenue from Global Retail Products.
Product Management:
Planning, designing and executing new products, offers & services for Domestic and International Prepaid/Post-paid customer segment with an objective to maximise and exploit business opportunities.
Ensure product readiness from conceptualisation, planning, design, rollout, developing, and testing (UAT, Pre-Production).
Interact with customer facing units viz. CC, different cross-functional teams (Internal & external) to introduce new products and design capabilities, enhance / modify the existing product, offers and services.
Achieve Revenue Targets as per the AOP.
Develop communication platforms: - online (SEM, SEO), ATL and BTL activities using various media channels to strengthen the brand/product.
Successfully Executed Customer loyalty, Customer Retention and Customer Excellence program to negate churn/dormancy.
Business Analysis
Daily Analyse - Traffic, Revenue, ARPU, Churn, MOU, EBITDA, REC/Non REC base
Develop U&R strategy for continual customer engagement, negate churn, and enhance usage.
Devise & implement Pricing Strategy, Tariff Plans, LCR, Cost Optimisation strategies.
Issuing Routing orders for retail ILD voice traffic based on LCBQR to optimise costs.
Pre & Post launch Profitability analysis of New Offers & Tariff Plans.
Prepare product Forecast and devise breakeven point & ROI for NPD.
Reviewing of all the cost components including Termination Cost/Access Numbers/PG/CC cost/Marcom/advt. cost etc.) associated with each market and take proactive initiative to reduce/contain cost.
Education Level:
Master's Degree
School Name:
Chetana's Institute of Management & Research, Mumbai
Major:
Marketing
City:
Mumbai
Country:
India
Graduation Date:
05/05/2007
Description:
Specialized Marketing Professional with expertise in Core Marketing, Research, Business Analysis, Business Development, Sales And Distribution, etc
