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Career Profile Business manager with an in-depth knowledge and understanding of Telcom Marketing & Strategy - Acquisition, Retention- Churn & Loyalty management, Revenue - share-of-wallet, pricing & tariffing, Sales & Distribution, Segmentation mass/SME/Enterprise, Market Research, Retail, Advertising, Product development, Product management, online marketing, Handset portfolio management, Brand management, Business Development, Consumer Behaviour, Project management & roll-out, System design & Product development.
As a specialist in marketing & product management with over 14 years of experience with top corporate in India & West Africa, have in-depth knowledge and understanding of business processes and systems to achieve key objectives. Interacted & managed successfully with key stake holders/vendors/customers/top-management to deliver business objectives.
Marketing & Business Strategy
Market Identification & estimation, Market Segmentation, Market planning & Acquisition.
Enterprise, Consumer &Small and Medium Business Segmentation strategy, customised product offering & revenue management
Business Planning, AOP, Revenue Analysis, Tariffing & pricing analysis, Budgeting & Business forecasting, Revenue enhancement, ARPU, Retention - Churns prediction modelling & management, Cost Analysis, Business cases, Profitability Analysis & MIS
Loyalty models & management, New market entry, High- competition, Penetration, Market positioning & Segmentation strategies, Handset portfolio management, E-Commerce & Mobile Commerce
Advertising & Brand Management
Brand positioning, brand development cycles, creative development for multi-media campaigning, ATL, BTL, Online, Events, Tie-ups & PR
Media identification, budgeting, planning, forecasting Sales Promotions & Campaign management, Web site & Content management, Training & development.
Sales & Distribution
Sales planning, forecasting, Distribution Strategy, Account management, Channel incentives & motivation, Channel management traditional & new channels, Retail Stores & Electronic Channel management, sales collaterals & communication, Pre-Sales management & Business Development
Market Research
Customer Satisfaction Studies, Brand Tracks, Usage & Attitude studies, Buying process & In-depth knowledge of Consumer Behaviour, Customer value proposition.
System design & Product development
Need identifications, Feasibility studies & Feature development
Vendor identification, System design & Implementation, Capacity planning, Product testing, New product development, Technology identification & evaluation
Product life-cycle management, System utilisation & strategy, Innovation methodologies, go-to-market strategy, E- Commerce & M- Commerce strategies & Systems
Project Management
Feasibility studies, system limitations, road-maps to scaling-up & integration
Project scoping, training, sensitising internal & external stake holders, communication & time management.
Man power management, Training & development
Customer / Vendor Relationship
Vender identification, evaluation, bench-marking & contract management.
July10 onwards Self-employed Marketing/Business Consultant for small & medium businesses in designing, evaluating business plans, marketing strategy, marketing communication plans, sales & distribution plans, Advertising, product development, project management & go-to market strategy, Revenue enhancement tariffing, pricing, Loyalty management & design.
May10 to June10 Broadcast Australia- Corporate office, Sydney, Australia.
Marketing Advisor, MARKETING & STRATEGY
Broadcast Australia is the leading transmission service provider to the terrestrial TV broadcasters in Australia. To get the vital Australian experience, worked as Marketing Advisor in evaluating their strategy and marketing & communication initiatives.
April07 to June09 Globacom (Telecom) Limited- Corporate Office, Lagos, Nigeria
GENERAL MANAGER - MARKETING & STRATEGY Head Consumer Business
Company Profile Globacom Ltd. is a division of Mike Adeunga Group, one of the largest telecom operators in Nigeria & West Africa. Part of the central marketing & Strategy team at the corporate office, responsible for consumer business and strategy for the group. Also part of the core team involved in evaluating, bidding and acquiring new telecom licenses across West Africa.
Job profile
Responsible for overall marketing for consumer business SME & Mass - Customer acquisition, Revenue, Business planning & Strategy, Retention & Loyalty Mobile, Fixed & broadband.
Responsible for conceptualizing, developing and launching new products & services in the market to achieve the targeted customer base & market share.
New product development strategy and life cycle management of product line to maximize revenue & customer experience.
Channel evaluation, incentive structure, Retail channel management.
Designing & executing retention & loyalty program for prepaid customers
Support channel related initiatives to maximize profits
Segment the market and Identify and develop product offering specific to target segments (mass, SME, Youth, Commercial etc)
Value Added Services Product, platform tie-ups, content management, pricing, revenue management.
Vendor identifications, technical evaluation and commercial negotiations & Project management.
Key Achievements
Customer base grew from 9mn to 23mn during this period, which is 35% of the market addition. (Glos sub-base grew by 60% year on year).
Revenues grew from USD762mn to 1.03bn (34%) mainly due to new acquisition and increase in usage.
Conceptualised and launched consumer promotions nation-wide periodically with multi-media campaigns to achieve marketing objectives (Win & Rule, Year-End promo, Usage promos to name a few). Customer adds and revenue exceeded budgets (15% increase in revenue during the Win & Rule promo).
Successfully forecast budgets and achieved targets for Nigeria & Republic of Benin ( 7mn new subs for Nigeria & 1mn in 1year in Republic of Benin)
Successfully conceptualised & launched Friends Again to get back inactive & churned customers on to network and successfully got back over 1.2mn subscribers in span of 3 months.
Maintained and improved profitability for prepaid business and also for each and every program which include identifying need gap/market opportunity, commercial viability of program, budgets and targets, defining and evaluating communication and PR, multi-media campaigns, campaign evaluations etc.
Conceptualised and launched handset bundling with Nokia and got additional subscriber base of 300k in 4 months.
Jan05 to April07 Tata Teleservices Limited Corporate Office, Mumbai, India
Senior Manager Marketing
Job profile
Responsible for prepaid product development and technology offering in CDMA platform.
o Feature identification, Vendor Identification, evaluation, RFPs, Testing, project management & roll-out.
Responsible for strategizing, conceptualizing, developing and launching new products & services in the market and drive revenue.
Differentiate service through innovative product & technology.
o Member of team which won the innovative award for launch of Non Stop Mobile, which created history in the Indian telecom market
Conceptualize Electronic recharge platform and launched auto top-up, Flexi recharge, peer-to-peer transfer, Self service recharge channels etc.
o Product definition, RFPs, Product evaluation, testing, project management & roll-out
Conceptualized, designed and launched loyalty program for prepaid customers to increase retention in a high churn market.
Key Achievements
Part of winning team that launched non-stop mobile which revolutionised the Indian telecom landscape 1.5mn subscribers in 2 months Innovation Award by Tata Group for the year 2005.
Part of vendor evaluation team to define product features and successfully launched new IN platform
o IT Projects & Roll-out Managed Prepaid platforms, E-Recharge platforms, Loyalty System, Data-base expansion etc.
May03 Jan05 Bharti Televentures Limited, New Delhi, India
Key Achievements
Set-up the VAS dept and platforms across various geographies ( 6 states) and revenue increased by 140%.
Launched concept of sms on fixed line in India & also innovative services like CRBT
Managed market research for customer satisfaction and new market roll-outs.
Successfully budgeted and evaluated and Managed communication centrally for all product & brand campaigns
Jan02 May03 Bharti Cellular Limited, Tamil Nadu, India
Head of Marketing
Job profile
Member of the Executive and Management committees, Responsible for driving numbers & revenue in prepaid and postpaid business.
Responsible for developing and launching new products & tariffs in the market. Driving VAS & Roaming tie-ups and revenue
Establish Airtel as the most preferred cellular operator in state through communication and PR activities. Developed and executed periodical Market research
Key Achievements
Achieved100k customers in year one and higher mix of post to pre paid subscribers
Successfully launched innovative VASes to increase revenue (2% of the total revenue)
Launched numerous multi media and below the line campaigns to increase revenue and sub-base
Strategically used branding and PR as a tool to achieve business objectives (bus-branding to reach the masses & various PR activities to get the mind space)
Mar01 to Dec01 Junction96 Digital Services Ltd, Bangalore, India
Product Manager
Responsible for driving access revenue by increasing walk-ins, usage, revenue per user, revenue per PC etc.
Revenue management, Retail store management, Franchise management,
Mar00 to Mar 01 Proline India Limited, Bangalore, India
Brand Manager
Relaunched, Reposition Proline as a casual wear brand in the market.
Retail management, Channel Management, MIS management, Sales & Distribution management.
Aug96 to Feb00 Mudra Communications Limited, Bangalore, India
Senior Account Executive
Responsible for client serving activities to manage creative & communication strategy development & execution for the clients assigned.
Worked on categories like Fashion, Retail & FMCG
o Launch of Peter England in India - Rated among the top 10 successful brand launches in the year 1997 by Strategist-Business Standard.
Jan 94 to June 95 Agaram Industries, Mumbai, India
Asst. Sales Engineer
Successfully managed sales & operation for various analytical instruments across western region.
Quality Program Executive QES & QIPM by NIS (BCL TN, India)
Business Strategy workshop (BCL TN, India)
Winner of the Tata Innovation award 2006 for the launch of Non-Stop Mobile which revolutionised the Indian telecom market.
Post Graduate Diploma in Marketing Management (1996)
Symbiosis Institute of Management Studies, Pune, India
BSc in Physics (1992)
The American College, Madurai, India
Employer:
globacom Limited
Job Title:
General Manager Marketing & Strategy
Start Month/Year:
04/2007
End Month/Year:
06/2009
City:
Lagos
Country:
Nigeria
Description:
Not Specified
Education Level:
Master's Degree
School Name:
Symbiosis Institute of Management studies, Pune, India
