Senior Level Mobile Business Development Executive
11 years experience in Mobile Applications and Services working across entire mobile value chain. An industry pioneer with early accomplishments in the areas of Mobile CRM, Mobile Field Service, mCommerce, Branded Apps, SMS Marketing, Mobile Advertising, and Location Based Services. Fundamental knowledge of software architectures, project delivery, and leading cross-functional teams.
SPECIALITIES
Strategic Proposition Development Commercial Negotiations & Contracts
Managing Partnerships Solution Selling
Mobile Marketing Mobile Applications & Games
Project Management eCommerce/mCommerce & Billing
KEY ACHIEVEMENTS
Setup EMEA business unit for US mobile media company and grew company through acquisition and major partnerships.
Established global partnerships with Samsung, France Telecom and Ericsson.
Launched and ran first operator billed Android App store through Orange UK.
Worked with RIM to deliver half a million mobile downloads for partner brand.
Developed partnership to deliver Michelin Guide pre-loaded on Nokia phones.
Initiated and lead the first global mobile CRM packaged product deployment to over 100 customers.
Created the industry sector leading mobile application in social housing maintenance.
Worked with early adopters using SMS for mobile marketing communications.
PROFESSIONAL EXPERIENCE
Oct 2010 to current Freelance consultant, Mobile Beacon Ltd
Freelance specialising in Mobile Consultancy services. Engagements include
Interim Sales Director role with a mobile apps development company selling services to Brands, Agencies and Enterprises. Worked with clients and development teams on sales, specifications, and delivery of bespoke apps. Clients included Audi, NHS, IPC Magazines
App Store Consultancy Services for global content company delivering applications through Mobile Operators.
Business Development activities for client in IPTV sector.
May 2007 to Sept 2010 EMEA Business Development Director Handmark
Setup Handmarks European presence in the mobile content market, delivering eCommerce/mCommerce services, mobile games, and apps through target mobile Operators and Handset Manufacturers.
Grew the business to a multi-million dollar operation by establishing Handmark as the leader for smartphone content and mobile app store expertise.
Lead the acquisition of a content company which in turn opened a business relationship with Orange UK delivering a smartphone apps and games portal along with content aggregation services.
Increased monthly revenue over 150% in course of 12 months through content promotions, mobile marketing, and working with Orange to extend scope of service.
Secured a contract with Orange Group for content delivery across other European territories including the newly established Everything / Everywhere JV.
Developed relationship with Samsung local and global marketing teams to establish Handmark as preferred content supplier for Samsung Smartphone initiatives
Launched smartphone services on Samsung UK and Global App stores
Managed a $1.5m Global Venture fund aimed at recruiting smartphone developers for Samsung Bada platform
Won $400k contract to port Handmarks Mobile Publishing and Advertising Platform to Samsung Bada devices.
Launched London Evening Standard app on Bada with associated promotions.
Launched Handmarks mobile news and content app, Pocket Express, into the UK Blackberry market.
Built relationship with RIM for product placement and promotion, and grew the active user base to over 5,000 users per month.
Worked with RIM on further placements of media partner branded apps with mobile advertising revenue streams and growing total active user base to over half a million users.
Targeted major Mobile Operators with Handmark services.
Distribution contracts signed with Vodafone Group and Telefonica for global deployment of content through their eCommerce channels.
Pioneered relationship with Middle East partner to take Handmark into a new territory.
Distribution contract signed with Zain Kuwait and Handmarks Pocket Express launched in that territory.
Established key partnerships leading to Mobile App Store deployments with Carphone Warehouse, 2020 Mobile, The Licensing Agency, and Ericsson.
May 2006 to May 2007 ISV Account Manager Intrinsyc Software
Sold mobile development services for Symbian and Windows Mobile platforms
Major contract win with deCarta, a leading Navigation systems provider, for delivery of a white labelled navigation product, generating over $250k. Found the customer, negotiated the commercials, scoped the technical project.
Feb 2005 to May 2006 Channel Manager ViaMichelin
Built business partner channel working with New Media Agencies, ISVs, SIs and Service Providers selling Internet Mapping and Location Based Content services.
Developed the partnership model including commercial contracts, prospecting database, and pre-sales technical support tools.
Revenue generating partnerships established with agencies such Rufus Leonard, Carlson Digital, and The Group delivering to clients such as Hyundai and Mitchells & Butlers.
Established partnership with Handmark to deliver branded Michelin Guide mobile app pre-loaded on Nokia Symbian devices.
Nov 2000 to Jan 2005 Business Development Manager Peramon Technology
Initiated and lead partnering with key sector ISVs for mobile software products integrated with enterprise applications.
Created partnership with RAC Software for development and distribution of Servitor Mobile generating over 250k of software sales across Housing Associations, Local Authorities and Facility Management organisations.
Created partnership with FrontRange Solutions on development and distribution worldwide of Goldmine Mobile Edition, a mobile CRM product. Over 300 channel partners recruited with over 100 installations worldwide achieved.
Sold SMS products and services to early adopters in SMS marketing communications including Goldman Sachs, First national, Loans.co, Grass Roots.
Jan 1999 to Nov 2000 Account Manager Xcellenet
New business sales of communication software for remote and mobile computing environments.
Major win at BAT for mobile CRM project. 750k of software licensing covering 70 countries.
Sept 1993 to Jan 1999 Senior Sales Specialist IBM
Three years in pre-sales support then two years as a salesman working within the IBM Software Business. Account managing retail and financial customers.
Major projects sold included 2 million software site license with a major retailer.
.
Pre-September 1993 Worked for various Blue Chip and Startup organisations in software development and product support roles.
EDUCATION
BSc Hons (2.1) in Natural Philosophy (Physics) Aberdeen University
IBM Sales School 1997 Software Solution Sales Training 1996 & 1999
Currently studying distance learning MBA at Durham University Global MBA program
