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Job Details
Posted - 03/06/2013

WiMAX Forum® Marketing Research Manager

Company WiMAX Forum
Job Type Full-Time Employment
Job Category WiMAX Technology Jobs
Salary N/A
Location Mountain View, USA
Region: North America
Education Master's Degree
Work Experience 5-10 years
Job Reference
Details Title: Marketing Research Manager
Department(s): Marketing Research Manager
Reports to: Marketing Communications Director

Job summary

The Marketing Research Manager is responsible in managing and tracking primary and secondary research, and serves as the point of contact for fulfilling informational research requests and needs of the Marketing Working Group and WiMAX Forum direct staff. The incumbent will use information gathered through research to develop reports and presentation materials to support the goals and objectives of the WiMAX Forum; and maintain the currency of the WiMAX forum research library and presentation repository. Additional activities will include but are not limited to:

* Supporting the needs of external/outbound communications on behalf of WiMAX Forum.
* -nterpreting research findings and synthesizing them into actionable business insights.
* Ensuring all research and activities are aligned with and executed in accordance with the larger strategic marketing plan.
* At times the Marketing Research Manager will step out of the research function and contribute to a variety of larger cross-functional organization initiatives.

Candidate should have the ability to create and work within budgets and work with a diverse set of cultures to accomplish goals. Excellent written and verbal communication skills are required.

Key Responsibilities
Regularly conduct relevant market research and monitor for trends. Manage and conduct primary market research. Acquire and analyze secondary market research and industry reports. Prepare market studies and analysis to be used in WiMAX Forum presentations and white papers. Prepare presentations to share the results of the same.

White Papers: Oversee and manage white paper task groups and vendor relationships within Marketing Working Group, including sourcing and hiring of external technical writers for the same. Ensure Technical Papers from all working groups are consistent with Marketing and WF core objectives. Contribute to the research and development of highly technical papers, briefs and positioning papers and briefs in support of WiMAX Forum key activities. Re-purpose technical white papers for outbound marketing and communications purposes.

Update and maintain the WiMAX Forum Deployment Database quarterly.

Define the requirements for the Interactive Deployment Database phases.

With the Marketing Communications and Creative/Web Directors, establish a process for review and revisions to content on the public website. Collect and re-purpose core WiMAX industry facts and figures for web communications.
Monitor member and partner websites for WiMAX Forum-related content and ensure WiMAX Forum is appropriately defined and represented on the same.

Research detailed media and analyst requests; equip and prepare spokespersons with information needed for the same.

Be WiMAX Forum primary point for contact with Informa Research as well as other analyst firms. Collaborate with Informa Research in the exchange of market data and research.

Develop and maintain the situation analysis for the strategic marketing plan and participate in the strategic planning process. Maintain the research library, and be the point of contact for all research requirements, which include but are not limited to the management of the membership satisfaction study, development of program requirements for new initiatives, and updating and maintain Nance of the content for all WiMAX Forum presentation materials.

Organize a document management system for input and reference of the research library and master slide deck of presentation materials.

Contribute to program content for the WiMAX Forum Global Congress Series.

Track and research WiMAX industry speakers and events at which WiMAX Forum presence is advised.

With the Marketing Communications Director, monitor competition and PR/AR activity on the WiMAX ecosystem and develop action plans to address new dynamics.

4-7 years work experience performing market research in the technical and/or product marketing and fields. Experience working with globally diverse teams is preferred. Strong preference for candidates with wireless or telecom industry experience. Requires Bachelor’s degree in Marketing, Business Administration, or related field; MBA highly desired. Must have technical background in telecom/wireless communications industry, and ability to review and edit technical white papers for readability to non-technical audiences.

Additional qualifications include:

* Strong analytical skills including the ability to synthesize large amounts of information, identify key market and user trends, and communicate the implications to marketing, planning and management.
* Ability to summarize and consolidate complex information from multiple sources, as well as experience planning, conducting, analyzing, and presenting data from both.
* qualitative and quantitative research studies.
* Passion for learning about new devices and market trends.
* Self starter with high tolerance for ambiguity.
* Strong proficiency with Microsoft Excel and PowerPoint.
* Experience measuring advertising effectiveness and marketing mix (web, print, broadcast, direct mail).
* Ability and willingness to travel to Member Conference and Working Group meetings held regularly in various global locations as well as ability and willingness to conduct teleconference meetings to accommodate various time zones of member company team members.


The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Job summary: Job: WiMAX Forum® Marketing Research Manager USA, Mountain View, North America, WiMAX Forum, category: WiMAX Technology Jobs
Candidates suitable for this job: 17
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