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Job Details
Posted - 29/11/2007

Marketing Manager/Director

Company Telephone Systems International
Job Type Any Job Type
Job Category Manager Telecom & Mobile Jobs
Salary N/A
Location Fort Lee, USA
Region: North America
Requirements
Education Master's Degree
Work Experience 5-10 years
Job Reference
Details LOCATION: NEW JERSEY
STATUS: FULL-TIME

JOB DESCRIPTION:

• Oversees the planning, development, and execution of and the organization’s marketing and advertising activities.
• Responsibilities include market research; pricing; product marketing; new business development; marketing communications; advertising; and public relations.
• Oversees the development and implementation of direct marketing programs to raise the levels of customer acquisition, retention, and cross/up-selling.
• Designs campaigns using direct mail, email, websites, telemarketing, catalogs, and marketing collateral.
• Develops return-on-investment goals, testing plans, and segmentation strategies, investment goals, testing plans, and segmentation strategies.
• Plans, directs, and implements an organization’s marketing communications activities.
• Responsible for communicating consistent messages across print and electronic media.
• Ensures that key, strategic messages are communicated effectively to target audiences.
• Produces, or acts as liaison with firms that produce, public relations materials, advertising, and marketing collateral.
• Plans, schedules, and coordinates events including conventions, trade shows, conferences, seminars, sales meetings, and other events.
• Oversees event budgets, timelines, ordering, and logistics.
• Researches and selects venues, vendors, and other resources.
• Also can be responsible for creating event marketing plans.
• Develops concepts and ideas for advertising and marketing materials and campaigns.
• Writes a wide variety of communications for print, TV, radio, and the Internet.
• Generates ideas with other members of the creative team.
• Responsible for the creative strategies and direction of advertising and marketing materials and campaigns.
• Evaluates and ensures the quality of creative content for new-business and client pitches.
• Can have a copywriting or art-direction background.
• Some travel overseas may be required

REQUIREMENTS:

• Bachelor\'s degree in Marketing, Business, or a related field of study with a minimum of 5 years related experience or equivalent. Master\'s degree is preferred.
• International Media/Television experience needed
• Experience at defining product vision from scratch, either at a startup or as part of a new division
• Ability to work with in a cross functional environment


SKILLS/CHARACTERISTICS:

* Self starter who can quickly contribute with little or no direction; accustomed to working in a startup environment
* Strong analytical and strategic thinking skills for identifying market opportunities
* Out of the box thinker
* Aggressive, results-driven orientation
* Strong communicator - both verbal and written
* Strong organizational skills
* Extremely detail oriented
* Team player who does whatever it takes to succeed and works well with other areas of the company
* Passionate, energetic and persuasive enough to lead through the resistance he/she will encounter along the way
* A strong leader capable of getting things done within the managed home group and the subsidiary group overseas
* Achieves results via a balance of drive and collaboration
Job summary: Job: Marketing Manager/Director USA, Fort Lee, North America, Telephone Systems International, category: Manager Telecom & Mobile Jobs
Candidates suitable for this job: 83
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